Our journey started in January 2020. We began as a podcast and, shortly thereafter, the Covid-19 pandemic hit. As lockdown lifted, we thought we would turn our attention to filming and photographing golf courses. We quickly developed a small niche centred on storytelling, focusing on the golf clubs and their own unique history.

Our first ‘Story of a Golf Club’ was about Silloth on Solway. It was a steep learning curve in how to film on a golf course, stay out of the way, and try to capture the essence of the club in question.

Our second film, from Woking, focused on its role in the evolution of strategic design, most notably the fourth hole and the actions of John Low and Stuart Paton. Soon thereafter, we were approached by Royal Liverpool, who were keen to showcase their historic connections with figures like Bobby Jones, Harold Hilton, and Tiger’s iconic win there in 2006. Perhaps most famously, we made a film on a sunny evening about Cleeve Hill, amidst the news that the club was shutting down. The power of social media was very evident: within two weeks, the local council had reversed their decision, and bids were coming in to purchase the club from around the world. Sharing these stories is what we are passionate about.

On our travels in 2022, we visited Northern Ireland to see Royal County Down and Royal Portrush. After finishing our round at Royal Portrush, we had a drink with the assistant professional and chatted about social media. Sam was seemingly obsessed with getting their logo centred and not cropped out of their profile. We went off to Bushfoot to play a few holes, and came up with the idea of helping Royal Portrush with their social media for free for three months. If they liked what we produced, they would consider engaging with us over a longer period. That was a long time ago, and we’re proud to say that not only was Royal Portrush our first client, but we still work with the club to this day.

Since then, we have developed a marketing and media business that has many retained clients and conducts standalone projects for some of the finest clubs and brands in golf.